Promofilia:

 

Term coined by the founder and creator of WWW.PROMOFILIA.COM in the early 2000's 

Promofilia:

 

"Promo" from the Latin Promovere  and "Filia" traditionally spelled "Philia" (φιλία) from the greek. Where it means "Friendship" "Amity" "Fondness" or "affection for something".